Most Entertaining Video Games by Gender

The videogame industry has shaken off the stereotype of the exclusively
male gamer, with women comprising a substantial and growing share of the market for games.

Using E-Score Brand’s attribute measurements, we decided to find out which are the most “Entertaining” videogames among both men and women.

  Source: E-Score Brand, awareness >5%

A subscription to E-Score Character provides access to a database of real and rendered characters associated with a variety of media properties, consumer products, and brands. It offers an in-depth look at the key drivers of appeal across media such as television, video games, packaging, apparel and toys.

With 36 attribute ratings and multiple demographic breaks for each character, E-Score Character delivers everything you need to make strategic decisions on licensing, product extension, and entertainment opportunities.

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