The videogame industry has shaken off the stereotype of the exclusively
male gamer, with women comprising a substantial and growing share of the market for games.
Using E-Score Brand’s attribute measurements, we decided to find out which are the most “Entertaining” videogames among both men and women.
A subscription to E-Score Character provides access to a database of real and rendered characters associated with a variety of media properties, consumer products, and brands. It offers an in-depth look at the key drivers of appeal across media such as television, video games, packaging, apparel and toys.
With 36 attribute ratings and multiple demographic breaks for each character, E-Score Character delivers everything you need to make strategic decisions on licensing, product extension, and entertainment opportunities.