TV Networks’ Brand Strengths

With Premiere season getting underway, broadcast networks are eagerly anticipating the unveiling of new and returning shows alike.

Using E-Score Brand we decided to find out each of the networks’ brand strengths.

  Source: E-Score Brand, attributes ranked by highest score compared to category avg.

E-Score Brand provides access to a database of 1,000+ national and multi-national brands across a variety of media properties, services, and packaged goods. It offers an in-depth look at the key drivers of appeal, and captures consumers’ behavioral and attitudinal relationship with your brand.

With 38 attribute ratings and multiple demographic breaks for each brand, E-Score Brand delivers everything you need to make strategic decisions on positioning, brand extensions, campaign evaluations, advertising opportunities, and brand partnerships.

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