With back-to-school season in full swing, kids everywhere are deciding on new duds to wear to class. This week we used E-Score Character Kids to generate a list of the characters with the highest interest in a clothing line among kids 6-12.
Source: E-Score Chracter Kids, Awareness above 15%, Interest in Clothing line combines “Somewhat Interested” and “Very Interested”
With E-Score Character Kids you can measure a character’s extension opportunities in:
- Movie
- TV
- Video Games
- Comic Book
- Clothing
- Books
- Toys
- Online
I’m surprised kung fu panda wasn’t on the list! My son is totally obsessed with his kung fu panda digital books for children.
Po (the Kung Fu Panda) has very high appeal, especially with boys, but clothing line interest is not as strong as the others on our list.