2010 E-Poll Holiday Survey Results

For the 2010 Holiday Survey, E-Poll asked over 1,390 adults (ages 13+) and 679 children (ages 2-12) a variety of holiday questions.

Additional Results from our 2010 Holiday Survey

Are you better off financially, not as good, or about the same as you were a year ago?

Better off financially compared to 12 months ago     17%

The same compared to 12 months ago                       42%

Not as good financially compared to 12 months ago    39%

Boys 6-12 Toys you want to be

Video Game Character

Race Car

Transformer

Legos

Buzz Lightyear

Girls 6-12 Toys you want to be

Barbie

American Girl Doll

Stuffed Animal

Lego

Transformer

What Holiday Character do you identify with most?

TEENS

Charlie Brown (A Charlie Brown Christmas)         15%

Ralphie Parker (A Christmas Story)                     11%

Cindy Lou Who (How the Grinch Stole Christmas)     11%

Rudolph the Red Nosed Reindeer                     10%

Santa Claus                                                        8%

Frosty the Snowman                                      7%

Jack Skellington (Nightmare Before Christmas)       7%

The Grinch (How the Grinch Stole Christmas)          4%

Mary Bailey (It’s a Wonderful Life)                            4%

George Bailey (It’s a Wonderful Life)                       3%

What Holiday Character do you identify with most?

ADULTS 18+

Charlie Brown (A Charlie Brown Christmas)             12%

George Bailey (It’s a Wonderful Life)                         10%

Clark Griswold (National Lampoon’s Christmas Vacation)    9%

Rudolph the Red Nosed Reindeer                                           8%

Santa Claus                                                                                    8%

Mrs. Claus                                                                                     6%

Ralphie Parker (A Christmas Story)                                  6%

Frosty the Snowman                                                              5%

Mary Bailey (It’s a Wonderful Life)                                  5%

Jack Skellington (Nightmare Before Christmas)        3%

What do you like most about the holidays? 18+

Spending time with family           62%

The holiday spirit                             35%

The food                                            28%

Spending time with friends         22%

Time off from work                         17%

The music                                          16%

The decorations                               15%

Buying presents                               13%

Decorating the tree                       11%

Getting presents                               9%

What are you most likely to buy your children (6-12) this holiday season?

Videogames                                                                       37%

New Clothes                                                                         35%

Electronics, (like iPad or iTouch, computer, laptop)        23%

Lego building set                                                                           19%

A board game (like Monopoly, Operation, Connect 4,etc.)    13%

Video game Console – (like Wii, Xbox, Sony Playstation)       11%

Video game accesories (like Kinect, Move, etc.)                     8%

Electronic hand held device or game                                          8%

A Bike                                                                                               8%

Fashion Dolls and accessories (like Monster High Barbie)    8%

Read our 12 Fun Facts from our Holiday Survey.

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