Lindsay Lohan Sues E-Trade for $100 Million

Lindsay Lohan is suing the online trading website E-Trade, claiming the boyfriend-stealing, “milkaholic” baby in its latest commercial named Lindsay was modeled after her. Lohan is claiming E-Trade is banking on her first name that she claims has awareness equal to Oprah or Madonna.

Conveniently enough E-Poll Market Research tracks the awareness of more than 5,000 celebrities and has already made a similar comparison.  Our E-Score Celebrity service (no relation to E-Trade) measures awareness of both name and face and here’s what it shows: data from E-Score Celebrity, by E-Poll Market Research.

Name Awareness:

Lindsay Lohan   77%

Oprah Winfrey  89%

Madonna            91%

Image (Face) Awareness:

Lindsay Lohan   69%

Oprah Winfrey  92%

Madonna            67%

On a full name basis, Lindsay Lohan has substantially lower awareness than Oprah Winfrey and Madonna.

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