Television consumption behavior varies within different day parts. Weekday television viewers in particular consume TV differently than morning or evening watchers.  Daytime soaps, talk shows and other midday programming attract highly engaged audiences that become enmeshed in their favorite shows.

Daytime TV – Would You Miss It?

FastTrack Weekday along with all FastTrack products now includes a new measure to gauge viewer’s feelings if a show was to be canceled.   The “Would Miss A Lot” measure can be used in a variety of ways examining viewer investment in a program.  E-Poll took a look at the top 10 weekday shows that viewers “Would Miss A Lot”.