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 Distributed By: 16133 Ventura Blvd. Suite 905 Encino, CA 91436 818.995.4960 © Copyright 2008 |
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| Talked About Show
(Among Women Age 15 to 54) |
1st Quarter ’07 | 4th Quarter ’07 |
|---|---|---|
| TMZ | 14%* | 28% |
| Entertainment Tonight | 31% | 24% |
| Access Hollywood | 29% | 23% |
| Extra | 24% | 20% |
| Inside Edition | 27% | 19% |
| The Insider | 29% | 18% |
| *Reflects 3rd Quarter of ’07 – when program launched | ||
Source:
FastTrack™ Weekday –
January – March 2007 and October – December 2007. FastTrack™ Weekday is a monthly
tracking study conducted by E-Poll to measure awareness, viewing and
perceptions of weekday broadcast programs among a total of 1,000
daytime network viewers ages 13-54.
The
future of high-definition DVD
Recent
developments in the high-definition format wars are reshaping the
home entertainment landscape. Here are our a few findings as part of
E-Poll’s ongoing New Media Initiative to study the trends and
adoption rates of various technologies among consumers.
When
asked about their level of awareness of the current high-definition
DVD market, an equal number of consumers (76%) stated that they have
heard of both Blu-ray and HD DVD formats. Additionally, almost an
equal number of consumers stated that they probably would not
purchase a Blu-ray or HD DVD player anytime soon during the next 6
months.
| Have you ever heard of either theHD DVD player or the Blu-ray disc player before? |
|
|---|---|
| Yes – Heard of HD DVD player | Total: 76% |
| Yes – Heard of Blu-ray Disc player | Total: 76% |
Source:
E-Poll’s new media initiative was conducted among a
representative sample of 1,941 respondents from E-Poll’s U.S.
panel from January 11, 2008 – January 17, 2008.
| Likelihood to purchase a Blu-ray disc player or HD DVD player in the next 6 months |
|
|---|---|
| Will not purchase a Blu-ray disc player in next 6 months – (“definitely/probably not”) | Total: 63% |
| Will not purchase an HD DVD disc player in next 6 months – (“definitely/probably not”) | Total: 64% |
Source:
E-Poll’s new media initiative was conducted among a
representative sample of 1,941 respondents from E-Poll’s U.S.
panel from January 11, 2008 – January 17, 2008.
Additionally,
48% of total consumers stated that they “didn’t
know” which high-definition format currently offered the most
available movie titles. However, consumers age 25-34 who are largely
responsible for the majority of DVD movie purchases, were most likely
to say there are more Blu-ray DVD movie titles currently available
(22%) than HD DVD titles (13%).
| Please indicate whether you think there are currently moreDVD movies available in the Blu-ray format or the HD DVD format. |
|
|---|---|
| Don’t Know | Total: 48% |
| There are more DVD movies available in Blu-ray | 25-34: 22% |
| There are more DVD movies available in HD DVD | 25-34: 13% |
Source:
E-Poll’s new media initiative was conducted among a representative
sample of 1,941 respondents from E-Poll’s U.S. panel from January 11,
2008 – January 17, 2008.
However,
consumers’ purchasing habits of standard definition DVD’s has
not been affected by the advent of their high-definition brethren
according to 87% of consumers. This clearly shows that up until now a
two format high-definition DVD landscape has led towards confusion
and indifference among consumers which has kept the technology from
reaching mass adoption.
| Has your purchasing of DVD’s changed as a result of findingout about the availability of the Blu-ray and/or HD DVD formats? |
|
|---|---|
| No, my purchasing of DVD’s has not changed as a result of the availability of Blu-ray & HD DVD formats |
Total: 87% |
Source:
E-Poll’s new media initiative was conducted among a representative
sample of 1,941 respondents from E-Poll’s U.S. panel from January 11,
2008 – January 17, 2008.
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