TV Networks’ Brand Strengths

October 3, 2011

With Premiere season getting underway, broadcast networks are eagerly anticipating the unveiling of new and returning shows alike.

Using E-Score Brand we decided to find out each of the networks’ brand strengths.

  Source: E-Score Brand, attributes ranked by highest score compared to category avg.

E-Score Brand provides access to a database of 1,000+ national and multi-national brands across a variety of media properties, services, and packaged goods. It offers an in-depth look at the key drivers of appeal, and captures consumers’ behavioral and attitudinal relationship with your brand.

With 38 attribute ratings and multiple demographic breaks for each brand, E-Score Brand delivers everything you need to make strategic decisions on positioning, brand extensions, campaign evaluations, advertising opportunities, and brand partnerships.

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Posted by E-Poll Market Research

24 Clocks Out

April 2, 2010

24 Clocks Out

Fox has decided to not renew the drama 24 for a ninth season.  Increasingly high production costs and diminishing ratings in a competitive time-slot spelled out the end for the show.  Despite 24′s cancellation it may not be the last time we see Jack Bauer fighting insurgents and interrogating terrorists.  Speculation is a 24 movie may be in the works citing show producer Howard Gordon.

Television programs and characters making the jump to the big screen aren’t unheard of.  Sex and the City, Star Trek and The X-Files each spawned a series of feature films.  The viewing public’s opinion of the already familiar subject matter and characters can help determine the success of a jump to the silver screen.

Character Extendibility: Jack Bauer Coming to a Theater Near You

Using E-Score Character extendibility measures we looked at Jack Bauer’s potential as a big screen action star.  Bauer received an Interested in seeing in a movie E-Score of 58% top two box which is above the category average.

Source: E-Score Character

Action Hero Comparison

We also looked at how Bauer matched up with other successful action movie protagonists.  James Bond, Jason Bourne and Captain Kirk’s Exciting E-Score respectively are 61%, 64% and 46%. Bauer earned a  Exciting score of 54%.  Bond, Bourne and Kirk’s Brave E-Score fall between 62% and 59%; Bauer earned a 57% Brave E-Score.  E-Score Character can be used to look into a character’s potential extendibility and success in different media.

Source: E-Score Character

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Posted by E-Poll Market Research

How Would Conan do in Syndication?

March 19, 2010

Conan O’Brien Looking for a New Home

Discussions between Conan O’Brien and Fox over the ousted redhead‘s new late-night show continue to move forward with rumors and speculation over where Team Coco will set up shop.  The Wrap is reporting a number of syndication companies have shown interest in producing a syndicated show for Conan that would air as an early fringe or access talk show before primetime.  This shift in time would be a stark change from Conan’s previous gigs as a late-night host and may be a shake up for syndicated TV.

How Would Conan Do in Syndication?

If Conan was to make the change as an early fringe show how would he compare with current syndicated talk shows?  Using FastTrack Television Late Night and Weekday we looked at how The Tonight Show with Conan O’Brien scored against existing syndicated talk shows.  Viewers of The Tonight Show with Conan O’Brien stated their top two reasons for watching the show were “I Like the Host” and “The Comedy Sketches”.  An average of all syndicated talk shows reveals the top rated program features include “Host/Anchor” and “Show Idea”.  Regardless of time slot, appeal of the host is a key element for any talk show

In developing a new show, understanding the elements of current successful programs can help better assess audiences and produce a hit. FastTrack Television measures not only viewership and consumption habits but why and how current viewers engage with a program.

Source:FastTrack Weekday June 2009 – February 2010

Source:FastTrack Late Night June 2009 – February 2010

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Posted by E-Poll Market Research

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