In the spirit of Halloween we decided to take a look at the creepiest characters in the E-Score Character database.
Source: E-Score Character, awareness >10%
Creepiest Characters
November 4, 2011
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E-Score Character | Tagged: burger king, creepy, cruella de vil, dexter, dr. hannibal lectoer, freddy krueger, halloween | 
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Posted by E-Poll Market Research
Most Talked About Cable Shows
June 17, 2011Cable Shows Worth Talking About
The water-cooler effect has expanded from office kitchenettes to social networks like Facebook and Twitter. Programs that engage viewers in discussion create stronger viewer advocacy. In other words, friends don’t let friends watch bad TV.
Using Program Pulse Cable we looked at which are the top cable programs where viewers Talked About Show. At the top of our list are shows featuring zombies, friendly serial-killers and Sarah Palin. AMC’s The Walking Dead is tops on our list with a score of 60.
With no shortage of guns and grizzly bears, Sarah Palin’s Alaska is number two with 58. Dexter, utilizing season long story arcs primed for speculation and suspense comes in at third with a score of 57.
Source: Program Pulse Cable, Awareness >20%, Sorted by awareness
Along with Talked About Show, Program Pulse Cable can look into other engagement features including attentiveness and future viewing intent providing a picture of audience participation.
Leave a Comment » | Program Pulse | Tagged: cable, dexter, the walking dead, tv research | Permalink
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TV’s Smartest Shows
November 8, 2010Despite TV’s affection for the familiar wacky neighbors, emergency room romances and forensic scientists who wear 4-inch heels to crime scenes; intelligent TV does exist and is thriving, particularly on cable. For these programs, a high degree of intelligence sets them apart from the competition, and may even keep audiences watching.
Source: Program Pulse Cable, Among 18-49, Aug 2009 – Sep 2010, Among shows with minimum threshold viewers
Using Program Pulse Cable we looked at which cable dramas are considered the most intelligent. Topping our list with an Intelligent score of 63% is AMC’s critical and Emmy favorite Mad Men. Basic cable is strongly represented, with nine of the ten most Intelligent shows, including three shows each from SyFy and TNT, and two from AMC.
Along with being considered intelligent many of the shows in our top ten also garner an active and engaged viewing audience. 76% of Breaking Bad viewers “Makes a Special Effort to Watch”, 10 percentage points above average. Dexter scored a 72% for “Keeps Attention”, 15 points higher than average. 49% of viewers say they “Talked About” Doctor Who, compared to a score 37% for all other cable dramas.
In these shows, intelligence is achieved through multiple means: clever stories, complex and dark characters, and thought-provoking themes. A program considered intelligent lends itself to an interesting script and story that can increase its chance at finding and keeping an audience.
Leave a Comment » | Program Pulse, Weekly Updates | Tagged: amc, breaking bad, caprica, dexter, doctor who, eureka, hawthorne, intelligent tv shows, jon hamm, leverage, mad men, showtime, smartest tv shows, the closer, tnt, whtite collar | Permalink
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