Even among his core fan-base; Women 13-21, an increasing number say they “Would Not Recommend” Beiber to friends and family. Also, Beiber’s E-Score, which is an overall measure of marketability, has plummeted in recent months and now stands at less than half of his previous high score.

Most Appealing: Betty White continues to be the most appealing celebrity in America.  This is her third year at the top of the list. Others in the top ten include Sandra Bullock, Morgan Freeman and Adele.  Dropping out of the top ten were Robin Williams and Clint Eastwood.

Interestingly enough, all but three of the sponsoring brands have a higher awareness than the NBA and all but two brands have a higher nationwide appeal than the NBA. Where these brands all fall short is in the NBA’s top attribute categories of ‘Entertaining,’ ‘Exciting’ and ‘Fun.’

Beyond the thrill of corporate executives enjoying dunks, parties and defense-free basketball, the sponsoring brands are surely hoping some of the league’s excitement will be associated with their products. Of course the NBA is also a collection of individual player brands, and our colleagues at Nielsen have noted that the NBA’s most exciting players will all be on the court at All-Star weekend.

Here is a more detailed look at the NBA All Star Weekend Brand Sponsors.

E-Score Brand ranks more than 1,500+ national brands on awareness, appeal, 39 descriptive attributes, loyalty, purchase intent, etc.

E-Score Brand is conducted monthly among a representative sample of 1,500 respondents ages 13+.

Attribute scores represent the percentage of respondents, among those aware of the brand, selecting that attribute to describe the named brand.

However, many of the artists nominated for top awards are not as well known. Artists such as Gotye, fun., The Black Keys, Frank Ocean and Mumford & Sons are all known by less than ten percent of our national survey. While Kelly Clarkson and Taylor Swift have the largest fan bases, on a percentage basis, The Black Keys have the fan base that is most interested in attending a concert or listening to their new music.

In looking at public opinion towards the top awards nominees, we noticed that this year’s group has a noticeable skew towards female appeal. Of the eight different acts nominated in these two categories, all but Frank Ocean and Jack White have a significantly higher appeal among women than men. This stands in contrast to the male-skewing appeal of the celebrities in last week’s Super Bowl ads.

Here is a more detailed look at the E-Score for this year’s top Grammy nominees.

Figures above (except awareness) represent percentages among those aware of the artist

E-Score Music is fielded quarterly among a nationally representative sample of 1,300 respondents aged 13+

E-Score Music measures awareness, appeal and more than 45 different artist attributes and consumer music consumption preferences

Although women are watching the game in numbers nearly equal to men (46% of last year’s audience was female according to published reports), male endorsers outnumber females almost two-to-one. Led by Sketchers and GoDaddy.com, these advertisers have collectively selected endorsers with male-skewing appeal.

A scan of the notable attributes for each endorser shows that humor and sex appeal remain popular themes, but some are dialing up celebrities who are considered “cute,” “approachable,” “interesting,” and “trend-setter” in an effort to capture the attention of this growing female audience.

Here are the E-Scores for the celebrity endorsers in this year’s Super Bowl advertising.

Source: E-Score Celebrity

E-Score Celebrity is conducted weekly among a nationally representative sample of 1,100 respondents ages 13+

* The E-Score is a composite measure that encapsulates the relative marketing effectiveness of each individual celebrity in the E-Score Celebrity database. Ranked on a scale from 0 to 100, the calculation takes into account not only traditional awareness and appeal, but also factors in negative measures to better gauge true marketability.

But is his popularity just “inside baseball” for the media set, or does his reputation cross over to a more mainstream audience? We included Mr. Silver in our E-Score Celebrity survey to find out what America thinks.

By way of comparison, Silver’s awareness and attribute scores are similar to another noted author whose work deals with social science and the implications of research, Malcolm Gladwell.

For the 2012 Holiday Survey we asked a variety of holiday related questions to viewers of Jersey Shore, Keeping Up With The Kardashians, Here Comes Honey Boo Boo or MythBusters.

Read the results for Keeping up with the Kardashians
Read the results for Here Comes Honey Boo Boo
Read the results for MythBusters
Read the results for Jersey Shore

Keeping Up With The Kardashians

Thinking about the characters on Keeping up with the Kardashians, what would you add to make the perfect Keeping up with the Kardashians holiday dinner?

Drama – 56.54%
QuikTrim Diet Drink – 13.58%
Milkshakes and hotdogs – 11.60%
Wedding cake – 10.62%
Carls Jr. Meal – 7.65%

What should Kim Kardashian get in her Christmas Stocking?

An engagement ring from Kanye – 25.68%
Spanx – 11.36%
QuickTrim drink – 5.93%
Midori Liquor – 5.68%

Which Keeping up with the Kardashians character would you most want to babysit your kids?

Khloe Kardashian – 31.11%
Kourtney Kardashian – 27.90%
Bruce Jenner – 14.81%
Kim Kardashian – 9.14%
Kendall Jenner – 6.67%
Kris Jenner – 3.95%
Kylie Jenner – 3.70%
Scott Disick – 2.72%

Which Keeping up with the Kardashians character would you most want to have at your Holiday dinner?

Khloe Kardashian – 35.89%
Kim Kardashian – 23.51%
Bruce Jenner – 12.38%
Kourtney Kardashian – 11.14%
Kendall Jenner 5.69%
Scott Disick – 5.45%
Kris Jenner – 3.71%
Kylie Jenner – 2.23%

– back to top –

Here Comes Honey Boo

Thinking about the characters on Here Comes Honey Boo Boo, what would you add to make the perfect Here Comes Honey Boo Boo holiday dinner?

Sketti – 31.87%
Chicken McNuggets – 23.51%
Go Go Juice – 17.13%
Pig’s Feet – 15.94%
Cheese puffballs – 11.55%

What should Alana “Honey Boo Boo” Thompson get in her Christmas Stocking?

Glitzy the pig – 28.40%
A Diamond Tiara – 26.00%
A dollar to make her holler – 22.80%
Go Go Juice – 14.40%
Daisy Dukes – 8.40%

Which Here Comes Honey Boo Boo character would you most want to babysit your kids?

Mama June Shannon – 31.73%
Alana “Honey Boo Boo” Thompson – 11.65%
Anna “Chickadee” – 20.48%
Daddy “Sugar Bear” Thompson – 8.03%
Jessica “Chubbs” – 13.65%
Lauryn “Pumpkin” – 14.46%

Which Here Comes Honey Boo Boo character would you most want to have at your Holiday dinner?

Alana “Honey Boo Boo” Thompson – 54.62%
Mama June Shannon – 14.86%
Anna “Chickadee” – 11.24%
Daddy “Sugar Bear” Thompson – 6.83%
Jessica “Chubbs” – 6.43%
Lauryn “Pumpkin” – 6.02%

- back to top -

MythBusters

Thinking about the characters on MythBusters, what would you add to make the perfect MythBusters holiday dinner?

Pop Rocks & Soda 36.24%
Cheese fired from a canon 27.85%
Diet Coke & Mentos 23.49%
Jawbreakers 12.42%

What should Jamie Hyneman and Adam Savage get in their Christmas Stocking?

Liquid Nitrogen 27.52%
Duct Tape 27.18%
Fire Extinguisher 23.83%
Beard Trimmer 15.10%
Archimedes Solar Ray 6.38%

Which MythBusters character would you most want to babysit your kids?

Adam Savage 54.03%
Jamie Hyneman 45.97%

Which MythBusters character would you most want to have at your Holiday dinner?

Adam Savage 55.03%
Jamie Hyneman 44.97%

- back to top -

Jersey Shore

Thinking about the characters on Jersey Shore, what would you add to make the perfect Jersey Shore holiday dinner.

Jell-O shots 52.21%
Ravioli 30.77%
Turkey Calzone 17.02%

What should Snooki get in her Christmas stocking?

Spray Tan 32.41%
Hair Spray 10.97%
A “get out of jail free” card 9.82%
Margarita Mix 4.91%
Boxing Gloves 2.95%

Which Jersey Shore character would you most want to babysit your kids?

Vinny Guadagnino 30.77%
Sammi “Sweetheart” Giancola 29.13%
Jennifer “JWoww” Farley 12.60%
Nicole “Snooki” Polizzi 10.15%
Paul “Pauly D” DelVecchio 9.00%
Deena Nicole Cortese 5.40%
Mike “The Situation” Sorrentino 1.64%
Ronnie Ortiz-Magro 1.31%

Which Jersey Shore character would you most want to have at your Holiday dinner?

Paul “Pauly D” DelVecchio 28.15%
Vinny Guadagnino 19.97%
Nicole “Snooki” Polizzi 17.51%
Jennifer “JWoww” Farley 10.80%
Sammi “Sweetheart” Giancola 10.47%
Deena Nicole Cortese 6.87%
Donnie Ortiz-Magro 3.27%
Mike “The Situation” Sorrentino 2.95%

- back to top -

Read the rest of the results from the 2012 Holiday Survey.

The 2012 Holiday Survey polled 1,793 men and women ages 13-54 who are viewers of either Jersey Shore, Keeping Up With The Kardashians, Here Comes Honey Boo Boo or MythBusters.

For the 2012 Holiday Survey we asked a variety of holiday related questions to viewers of Jersey Shore, Keeping Up With The Kardashians, Here Comes Honey Boo Boo or MythBusters.

What gift do you want most this holiday?

What’s your favorite holiday food treat?

Which major retailer will you spend the most of your holiday budget with this year?

Will you do most of your holiday shopping online or offline?

Read the rest of the results from the 2012 Holiday Survey.

The 2012 Holiday Survey polled 1,793 men and women ages 13-54 who are viewers of either Jersey Shore, Keeping Up With The Kardashians, Here Comes Honey Boo Boo or MythBusters.

National polls show that Romney trails Obama among both women and Hispanics by significant margins.  This research shows some reasons why. “Personality traits are often as important as the message when a candidate is trying to turn things around,” says E-Poll Market Research President & CEO Gerry Philpott. “While making some gains among women recently, Romney will have a hard time extending beyond that when 28 percent of them consider him insincere.” Adding, “Romney’s  ‘binders full of women’ statement last night may play even more into these perceptions.”

Results show that Romney is considered “cold” by 29 percent of Latinos, as opposed to only 6 percent who feel the same way about Obama.  30 percent of Latinos describe Obama as “sincere,” while only 5 percent regard Romney that way. Among women, Romney’s gaps are less severe, but still sizeable.  25 percent of women describe Obama as “compassionate,” while only 10 percent believe that of Romney.  Obama also holds a 10-point advantage among women for the attribute “trustworthy.”

E-Score Celebrity is conducted weekly among a nationally representative sample of 1,100 respondents ages 13+ and evaluates each personality on measures of awareness, appeal and 46 key personality attributes. These results are from the survey date of Sept. 27, 2012.

These tables show the percentages of respondents from each demographic group who selected a given attribute to describe the candidate.

E-Score Celebrity is conducted weekly among a nationally representative sample of 1,100 respondents ages 13+ and evaluates each personality on measures of awareness, appeal and 46 key personality attributes. These results are from the survey date of Sept. 27, 2012.

About E-Poll Market Research

Headquartered in Encino, CA, E-Poll Market Research is a leading provider of consumer research to media and entertainment companies, agencies and Fortune 1,000 enterprises. E-Poll’s research products include the E-Score^® family of celebrity, character and brand evaluations and Program Pulse™ Television.

About E-Score^® Celebrity

With a database of more than 7,000 individuals, E-Score Celebrity is the preeminent source of celebrity tracking information used by major brands, agencies and advertisers to guide critical marketing decisions.  It is part of the family of E-Score products produced by E-Poll Market Research.

For complete results or more information contact E-Poll Market Research: press@epoll.com

With the both the Republican and Democratic political conventions dominating TV news programming, it brings to mind that political theater makes great television.

Using both Program Pulse Broadcast and Cable we looked at the most notable politically themed programs including The Newsroom, The West Wing andVeep. Political themed programs demonstrate an advantage over the average drama leveraging clever storylines and colorful characters.

As we did with the release of The Expendables, two years ago, we used E-Score Celebrity to compare the Aggressive scores for the cast of The Expendables 2 to the stars of this summer’s biggest hits including The Avengers, The Amazing Spiderman and The Dark Knight Rises.

Source: E-Score Celebrity

After the 2012 London Games are over, the next step for many athletes is to line up reality show appearances.  With both the athlete and the program looking to capitalize on newly-minted celebrity, this path has proven popular over the past several Olympiads.

Using E-Score Celebrity we looked at Olympic athletes that have appeared on reality programming in the past and where their scores are today.

Tapping into the anglophile spirit we took a look at British icons across all our research products, E-Score Celebrity, E-Score Brand, Program Pulse, E-Score Character, Nielsen/E-Poll N-Score and E-Score Music. Take look at our list of celebrities, brands, athletes, characters and musicians all hailing from the Old Blighty. Who will rule, Britannia?

Using E-Score Brand and Celebrity, here is a look at the key players of the London 2012 games as competition gets underway.

Using both E-Score Celebrity and E-Score Character we calculated an index based on Batman’s E-Score Character attribute scores and ranked which actor comes closest.

While wondering which shows on cable are capable of holding those wandering eyeballs, we used Program Pulse Cable to look at the programs that Millennials themselves say best “Keeps Attention.”

Using E-Score Character Kids we decided to see how kids 6-12 perceive the main characters for the Outstanding Children’s Animated Program nominees.

With Earth Day and Arbor Day both on the calendar this month, the issue of corporate enviornmental responsibility is receiving attention from the public and brands alike.

Using E-Score Brand we looked to see which brands are considered the mostGreen among their industry peers.

E-Poll has just released our annual E-Score Celebrity Year End Special Report which contains dozens of lists and trends covering all of celebrity marketing for the year 2011. One of the features of the Special Report covers Most Appealing Male and Female TV Personalities.  One of this year’s most popular celebrities, Betty White, tops the most appealing female TV personalities with NCIS’ David McCallum leading the list of most appealing male TV personalities.

This week American Idol’s winner was announced earning them a record contract, exposure to millions and the pressure to succeed.  Using E-Score Celebrity we looked at reality show stars after their TV exploits to see who has had the most post-reality success.

So, is the sum greater than its parts? Using E-Score Character we looked at how audiences perceive the individual members of The Avengers opposed to the assembled group.

Using Program Pulse we looked at both broadcast and cable programs to see which scored the highest in “Special effort to watch.”

Source: Program Pulse Cable, Broadcast, Weekday, Late Night

As the television “upfront” season approaches, it seems that every year certain categories of programming have emerged that are more popular with advertisers and sponsors.  Some examples are: Family-Friendly, Engaging,Edgy and On-The-Rise.

In just a few clicks Program Pulse can help build a strong case for your Upfront Presentations. MediaSYNC’s easy and fast interface can identify program strengths and unique features in a simple and efficient way.

This year Super Bowl advertisers en masse featured  celebrities in their ads.  With more than one-third of the big game spots featuring celebrities of both the real and animated variety, even a commercial featuring an A-list celeb could have difficulty standing out.

Using E-Score Celebrity and Characterwe looked at how the Super Bowl ad stars compare to one another.

Amid JC Penney’s new logo, pricing and promotions, they have also introduced a new celebrity endorser in Ellen DeGeneres.   This will be Ellen’s second stint of sorts with the department store as she worked at a JC Penney in Louisiana in the 70’s.

We decided to look at E-Score attributes for both for Ellen and JC Penney to see how Ellen’s popularity and personality can help influence JC Penney as it undertakes its new strategy.

.

Source: E-Score Celebrity, E-Score Brand, Attributes based on highest scores

The recent flood of storage, pawn, antique and auction cable shows has demonstrated that one man’s trash is another network’s hit show.  But can the viewing audience sustain all these shows? With similar titles and subject matter, what sets one show apart from another?

Looking to appraise each of these trash-to-treasure shows, we used Program Pulse Cable to measure their strengths along several important program attribute and element ratings.

.

Source: Program Pulse Cable, *Attribute/Program Element Top Two Box Ratings; most recent fielding,
secondary rank by awareness

Drew Brees Tops the Power 100 in 2012

CES kicks off next week in Las Vegas, as the world’s technology companies introduce new products and vie for the attention of consumers and retailers alike.

Intense competition and new technology have driven rapid change in the market for new TVs, with MSNBC calling 2012 the “most significant year in TV display technology in 15 years.”  Using E-Score Brand we decided to see which TV brands are considered the most Innovative.

Source: E-Score Brand, Consumer Electronics category  

Of course, lurking in the wings is Apple, with no entry in the product category yet, but with rumors aplenty.  Apple’s Innovative score trumps the consumer electronics category at 44.

As we come to the end of the year, our thoughts turn to friends, family and celebration.  At E-Poll, we are celebrating a year of growth.

2011 saw the launch of the Nielsen/E-Poll N-Score sports survey, and the continued expansion of our MediaSYNC family of research products which now includes E-Score Celebrity, Brand, Character, and Music, Nielsen/E-Poll N-Score, and the Program Pulse suite of TV research products.  We’d like to thank all of our clients and colleagues for helping make this possible.

From our family to yours, Happy Holidays!

Kids’ Favorite Holiday Characters

In the spirit of the season we decided to use E-Score Character Kids and E-Score Character Tots to see which are kids’ favorite holiday characters.

Using both E-Score Character Kids and E-Score Character, we looked at which characters are considered most appropriate for age groups 2-5 and 6-12.

Mariah Carey has recently been announced as the new spokesperson for the Jenny Craig brand. Carey is touting the weight-loss system after shedding a significant amount of weight gained during her pregnancy.

Carey follows a legacy of Jenny Craig celebrity endorsers including Sarah Rue, Valerie Bertinelli, Carrie Fisher and Kirstie Alley.

We used E-Score to look at how women view Mariah Carey as well as how she compares to the Jenny Craig brand.

As the market begins to crowd we decided to use E-Score Brand to see which video retailer has the most loyal brand users.

In the spirit of Halloween we decided to take a look at the creepiest characters in the E-Score Character database.

From the 2011 list, Spencer Pratt, Octomom and Eliot Spitzer continue on the list from last year, Marilyn Manson and O.J. return after a year’s absence (from the 2009 list); Casey Anthony, Charlie Sheen, Woody Allen, Tim Burton and Jesse James are first-timers on the creepy list.

The winning pumpkin for this year went to the In-N-Out Double Double pumpkin. Check out the winner and the rest of the contestants. Which one do you think should have won?

That's What a Pumpkin's All About

Job's Legacy Lives on Through......Pumpkins

Monster Pumpkin Exists Solely to Feast on Plastic Flesh

The Ghost of Technology Past

Happy Halloween from everyone at E-Poll!

A subscription to E-Score Character provides access to a database of real and rendered characters associated with a variety of media properties, consumer products, and brands. It offers an in-depth look at the key drivers of appeal across media such as television, video games, packaging, apparel and toys.

With 36 attribute ratings and multiple demographic breaks for each character, E-Score Character delivers everything you need to make strategic decisions on licensing, product extension, and entertainment opportunities.

Using one of E-Score Music’s behavior metrics we listed which musical acts our panelists said are “Very Interested in Artists Performing in a Concert.”

A subscription to E-Score Music is the only solution offering the COMPLETE picture on musicians and bands from all music genres. With 25 attribute ratings and multiple demographic breaks for each artist, you get an in-depth portrait that helps align the right act with your brand and campaign objectives.

Use E-Score Music to:

• Identify Emerging Talent
• Track Purchase Intent
• Benchmark by Music Genre
• Align Bands with Media & Marketing Applications

Using E-Score Brand’s attribute measurements, we decided to find out which are the most “Entertaining” videogames among both men and women.

A subscription to E-Score Character provides access to a database of real and rendered characters associated with a variety of media properties, consumer products, and brands. It offers an in-depth look at the key drivers of appeal across media such as television, video games, packaging, apparel and toys.

With 36 attribute ratings and multiple demographic breaks for each character, E-Score Character delivers everything you need to make strategic decisions on licensing, product extension, and entertainment opportunities.

Using E-Score Brand we decided to find out each of the networks’ brand strengths.

E-Score Brand provides access to a database of 1,000+ national and multi-national brands across a variety of media properties, services, and packaged goods. It offers an in-depth look at the key drivers of appeal, and captures consumers’ behavioral and attitudinal relationship with your brand.

With 38 attribute ratings and multiple demographic breaks for each brand, E-Score Brand delivers everything you need to make strategic decisions on positioning, brand extensions, campaign evaluations, advertising opportunities, and brand partnerships.

With E-Score Character Kids you can measure a character’s extension opportunities in:

• Movie
• TV
• Video Games
• Comic Book
• Clothing
• Books
• Toys
• Online

The start of every fall season brings with it football, pumpkin lattes, raking leaves and the return of our favorite TV shows.

Using Program Pulse Broadcast we looked at which returning broadcast shows viewers are most Looking Forward to Watch.

  Source: Program Pulse Broadcast

A subscription to Program Pulse provides access to a database of more than 1,600 television programs tracked over five years and offers networks, advertisers and producers an in-depth view of a program’s strengths, weaknesses, and probability of future success.

With tonight’s Packers and Saints game kicking off a much-awaited season, we used the Nielsen/E-Poll N-Score to compile a list of the NFL’s most Exciting players.

A subscription to the Nielsen / E-Poll N-Score makes available detailed information including awareness, appeal and 46 attributes on more than 1,000 athletes, coaches, broadcasters and other sports personalities, on both a national basis and in 30 local markets.