Using E-Profiler data taken from E-Score Celebrity we looked at which celebrities have the largest partisan appeal – in other words, the largest difference in appeal among members of the opposing parties.
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Reality Show Medalists
After the 2012 London Games are over, the next step for many athletes is to line up reality show appearances. With both the athlete and the program looking to capitalize on newly-minted celebrity, this path has proven popular over the past several Olympiads.
Using E-Score Celebrity we looked at Olympic athletes that have appeared on reality programming in the past and where their scores are today.
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Most parents and plenty of discerning kids would agree that the characters a 2-5 year-old enjoys are not the same ones a 6-12 year-old would choose to watch. A character that’s appealing to a 2-5 year-old can be off-target for an older child.
Using both E-Score Character Kids and E-Score Character, we looked at which characters are considered most appropriate for age groups 2-5 and 6-12.
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Each day it seems a new tech company is entering the video retailing industry. Meanwhile, recent changes at Netflix and the resulting subscriber defections have highlighted the ability of customers to move between providers.
As the market begins to crowd we decided to use E-Score Brand to see which video retailer has the most loyal brand users.
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With a summer scarred with lockouts and labor negotiations behind us, it’s finally time for some football.
With tonight’s Packers and Saints game kicking off a much-awaited season, we used the Nielsen/E-Poll N-Score to compile a list of the NFL’s most Exciting players.
A subscription to the Nielsen / E-Poll N-Score makes available detailed information including awareness, appeal and 46 attributes on more than 1,000 athletes, coaches, broadcasters and other sports personalities, on both a national basis and in 30 local markets.
Leave a Comment » | Nielsen/E-Poll N-Score, Weekly Updates | Tagged: aaron rodgers, adrian peterson, anquan boldin, calvin johnson, charles woodson, clay matthews, desean jackson, devin hester, nfl, sam bradford, troy polamalu | Permalink
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Are Fitness Chains in Good Shape?
With every new calendar year comes new resolutions to honor that gym membership and erase those additional servings of pie and egg nog.
Yet before the calendar turns to March, many such resolutions are forgotten. Could mass market gyms be missing that unique selling proposition that would keep their members sweating past January?
Using E-Score Brand we looked at three of the largest gym chains; Bally Total Fitness, Gold’s Gym and 24 Hour Fitness. Each brand is shown to lack a clear identity. Gold’s Gym has had a reputation for bodybuilders but have more recently been steering away from that direction towards the general public. Each brand’s appeal scores are surprisingly similar.
Not one of the three brands has an attribute score higher than 20% and all three look fairly similar in the eyes of the consumer. The average brand consideration score (among non-users) is a scant 4%. Close to 50% of the appeal scores for all three brands falls in the lukewarm “like somewhat” category.
This lack of character and differentiation may work to satisfy the average gym rat, but America’s ongoing collective weight-gain suggests that these gyms have the potential to grow their subscriber base. E-Score Brand reveals that despite the glut of excuses for not going to the gym, these brands have not adopted differentiated positions that might address specific complaints.
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Top Ten Shows Viewers Make a Special Effort to Watch
In a highly competitive viewing environment, some shows stand out as “appointment television.” These are the programs that viewers “make a special effort to watch.”
With the growth of DVR and online viewing, many TV watchers have shifted their viewing paradigm from planning to be in front of the TV when a show airs, to making time to watch a show on their own schedule.
We wanted to compare these two trends and, using Program Pulse Broadcast, we looked at the top broadcast TV programs viewers make a “Special Effort to Watch” for the month of October to see if there is an effect on live viewing of those programs.
Shows Viewers Make a Special Effort to Watch
Viewers of each show were asked to describe their future viewing intent based on a scale ranging from Make a Special Effort to Watch to Definitely Not.
The Vampire Diaries topped our list with 80% of viewers claiming they Make a Special Effort to Watch -almost 30 points higher than the average for broadcast shows. Chuck, One Tree Hill, Glee and Castle also earned scores of over 70% Special Effort to Watch.
The shows in our Special Effort to Watch list were also Watched Live at a rate 12 points lower than average (54% vs. 66%). In turn DVR and Other Media viewing for our list of shows scored higher than average. Survivor and Glee stood out as exceptions to this pattern, with higher levels of live viewing.
In the minds and hard drives of viewers; making a special effort to watch a show turns out to be less about when to sit on the couch, and more about using the DVR to make sure you don’t miss a show.
Program Pulse has the ability to look beyond ratings into motivations and future viewing intent.
Leave a Comment » | Program Pulse, Weekly Updates | Tagged: blue bloods, castle, chuch, fringe, glee, hawaii five-0, modern family, one tree hill, parenthod, the event, tv, vampire diaries | Permalink
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Despite TV’s affection for the familiar wacky neighbors, emergency room romances and forensic scientists who wear 4-inch heels to crime scenes; intelligent TV does exist and is thriving, particularly on cable. For these programs, a high degree of intelligence sets them apart from the competition, and may even keep audiences watching.
Using Program Pulse Cable we looked at which cable dramas are considered the most intelligent. Topping our list with an Intelligent score of 63% is AMC’s critical and Emmy favorite Mad Men. Basic cable is strongly represented, with nine of the ten most Intelligent shows, including three shows each from SyFy and TNT, and two from AMC.
Along with being considered intelligent many of the shows in our top ten also garner an active and engaged viewing audience. 76% of Breaking Bad viewers “Makes a Special Effort to Watch”, 10 percentage points above average. Dexter scored a 72% for “Keeps Attention”, 15 points higher than average. 49% of viewers say they “Talked About” Doctor Who, compared to a score 37% for all other cable dramas.
In these shows, intelligence is achieved through multiple means: clever stories, complex and dark characters, and thought-provoking themes. A program considered intelligent lends itself to an interesting script and story that can increase its chance at finding and keeping an audience.
Leave a Comment » | Program Pulse, Weekly Updates | Tagged: amc, breaking bad, caprica, dexter, doctor who, eureka, hawthorne, intelligent tv shows, jon hamm, leverage, mad men, showtime, smartest tv shows, the closer, tnt, whtite collar | Permalink
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Top Musical Performers Young Audiences Want to See
The changing economics of the music business have made live performances a primary focus for many recording artists and brands that want to associate with them
While the list of top-grossing concert tours includes many acts targeting baby boomers and their seemingly huge appetite for nostalgia, we wanted to see what opportunities exist for acts appealing to the younger crowd. Using
E-Score Music’s “Extendibility” measurements, we looked at which live performances are the most sought-after by persons 13-24.
Using E-Score Music we looked at artists that have the highest Awareness scores and the highest Interested in Performing in a Concert scores among ages 13-24. Topping the list in terms of Awareness is Taylor Swift with a very Interested in Performing score of 25 and Awareness of 65.
When sorting for Interest in Performing in a Concert, Lady Gaga came out on top with a score of 32 with Awareness of 54.
When it comes to desire to attend a live performance, awareness and appeal don’t tell the whole story. E-Score Music offers a unique set of Extendibility metrics which can help artists, brands and media managers alike assess consumer interest in artist live performances, television appearances, clothing labels and reveal possibilities for branding and endorsements. E-Score Music data can further be filtered by age and level of music consumption and artist awareness.
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The cable landscape is increasingly filled with reality shows, with Jersey Shore setting ratings records and entire programs dedicated to the behavior of categories such as housewives, pawn shops and teen moms. In addition, new shows have been announced for reality veterans Paris Hilton, Lauren Conrad and “Pauly D” Delvecchio.
With outrageous personalities and salacious situations, some of cable TV’s most popular reality shows rely on a set of characteristics that stand apart from most of their cable brethren – a sub-genre that might be called “Fist Pump TV.”
Using Program Pulse Cable we looked at some recently aired reality shows: Jersey Shore, Keeping Up with the Kardashians, The Real Housewives of New Jersey and Bad Girls Club. Each of the four shows share common characteristics when compared to Cable TV average scores. These programs produced success following a combination of above average Funny, Sexy, and Predictable scores and low Intelligent and Informative scores.
In addition, the celebrities featured in these shows also share some less than admirable E-Scores. Jersey Shore’s Mike “The Situation” Sorrentino and Nicole “Snooki” Polizzi each brandish E-Scores below 10, while Keeping Up with the Kardashians’ sisters Khloe and Kim both sport below average E-Scores.
In contrast, scripted programs like the new $#*! My Dad Says starring William Shatner, whose E-Score is 96, and Blue Bloods with Tom Selleck (E-Score of 98) have gotten off to good starts in the current TV season at least partly based on the strength of their highly marketable stars. Relying as they do on being funny, sexy and entertaining, the Fist Pump TV reality group can succeed despite lacking highly appealing stars.
Shows that follow the “celeb-reality” path may not require celebrities with high E-Scores and may even be assisted by stars with low E-Scores that might create more curiosity for sampling. So while Paris Hilton’s E-Score registers an abysmal 5, there may still be a path to success for her new show by dialing up the sex and humor, and avoiding informative or challenging situations.
Program Pulse Cable has the ability to look beyond ratings into viewer motivations and measure which attributes viewers associate with a show. Program Pulse also combines with E-Score Celebrity to determine connections between program and star.
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