September 13, 2012
Does Politics Make Good TV?
With the both the Republican and Democratic political conventions dominating TV news programming, it brings to mind that political theater makes great television.
Using both Program Pulse Broadcast and Cable we looked at the most notable politically themed programs including The Newsroom, The West Wing andVeep. Political themed programs demonstrate an advantage over the average drama leveraging clever storylines and colorful characters.
Source: Program Pulse Broadcast, Cable
August 10, 2012
The 2012 Summer Games are in progress and the eyes of the world are fixed on London. With all the news emanating from the British capital, including coverage of the Queen’s Jubilee and the Royal Newlyweds, interest in all things British is top of mind.
Tapping into the anglophile spirit we took a look at British icons across all our research products, E-Score Celebrity, E-Score Brand, Program Pulse, E-Score Character, Nielsen/E-Poll N-Score and E-Score Music. Take look at our list of celebrities, brands, athletes, characters and musicians all hailing from the Old Blighty. Who will rule, Britannia?
Source: Ranked by awareness, notable attribute selected by variance from category average
*rated excellent/ very good among viewers
July 13, 2012
Millennials are commonly thought to display short attention spans and constant multi-tasking behavior. When it comes to consuming entertainment, many Millennials are using multiple screens simultaneously.
While wondering which shows on cable are capable of holding those wandering eyeballs, we used Program Pulse Cable to look at the programs that Millennials themselves say best “Keeps Attention.”
Source: Program Pulse Cable, Respondents born between 1977-1994
May 9, 2012
Whether it’s to keep up with plot developments, to avoid Twitter spoilers or to be prepared for water cooler conversation, there are certain shows we go out of our way to see.
Using Program Pulse we looked at both broadcast and cable programs to see which scored the highest in “Special effort to watch.”
Source: Program Pulse Cable, Broadcast, Weekday, Late Night
March 6, 2012
Standing Out In The Upfronts
As the television “upfront” season approaches, it seems that every year certain categories of programming have emerged that are more popular with advertisers and sponsors. Some examples are: Family-Friendly, Engaging,Edgy and On-The-Rise.
In just a few clicks Program Pulse can help build a strong case for your Upfront Presentations. MediaSYNC’s easy and fast interface can identify program strengths and unique features in a simple and efficient way.
Source: Program Pulse Broadcast, most recent fielding
January 31, 2012
Cable Networks Pawn for Ratings
The recent flood of storage, pawn, antique and auction cable shows has demonstrated that one man’s trash is another network’s hit show. But can the viewing audience sustain all these shows? With similar titles and subject matter, what sets one show apart from another?
Looking to appraise each of these trash-to-treasure shows, we used Program Pulse Cable to measure their strengths along several important program attribute and element ratings.
Source: Program Pulse Cable, *Attribute/Program Element Top Two Box Ratings; most recent fielding,
secondary rank by awareness
September 30, 2011
Which Shows Do Viewers Look Forward to Watching?
The start of every fall season brings with it football, pumpkin lattes, raking leaves and the return of our favorite TV shows.
Using Program Pulse Broadcast we looked at which returning broadcast shows viewers are most Looking Forward to Watch.
Source: Program Pulse Broadcast
A subscription to Program Pulse provides access to a database of more than 1,600 television programs tracked over five years and offers networks, advertisers and producers an in-depth view of a program’s strengths, weaknesses, and probability of future success.
August 9, 2011
What Emmy Nominated Series Have in Common
The Emmy nominations were announced two weeks ago including the six shows up for the best comedy series trophy. The nominees include 30 Rock, Glee, Modern Family, Parks and Recreation, The Office and The Big Bang Theory. A best series winner need not have the highest ratings, as recently demonstrated with 30 Rock’s three-peat best comedy series run. Critical acclaim can be an indicator but seldom promises a trophy.
What, then, are the factors that make a show nomination-worthy? Using Program Pulse we were able to identify the common strengths this year’s best comedy series nominees hold.
Emmys Choose Brains Over Beauty
Program Pulse Broadcast provides a measurement of program attributes and key elements. Calculating an average for all broadcast comedies we looked at where this year’s nominees pull ahead.
Source: Program Pulse Broadcast, June 2011
The six nominees possess significantly higher than average scores in Clever, Intelligent and Unique. The nominees score an average Clever score 13 points higher than average. The broadcast comedy genre average for Unique is 39%, well below the nominee average of 52% led by everyone’s favorite sing-a-long Glee with a Unique score of 67%.
The Emmy nominees also scored 16 points higher than the broadcast comedy average in Intelligent with the theorem-dropping The Big Bang Theory getting top marks with 57%.
This year’s nominees show a growing maturity in audiences that appreciate programs that at least appear to stand out from the collective TV programming. Program Pulse is fielded monthly covering both cable and broadcast programs. Each show is rated among 24 different attributes and 7 program elements.
June 17, 2011
Cable Shows Worth Talking About
The water-cooler effect has expanded from office kitchenettes to social networks like Facebook and Twitter. Programs that engage viewers in discussion create stronger viewer advocacy. In other words, friends don’t let friends watch bad TV.
Most Talked About Cable Shows
Using Program Pulse Cable we looked at which are the top cable programs where viewers Talked About Show. At the top of our list are shows featuring zombies, friendly serial-killers and Sarah Palin. AMC’s The Walking Dead is tops on our list with a score of 60.
With no shortage of guns and grizzly bears, Sarah Palin’s Alaska is number two with 58. Dexter, utilizing season long story arcs primed for speculation and suspense comes in at third with a score of 57.
Source: Program Pulse Cable, Awareness >20%, Sorted by awareness
Along with Talked About Show, Program Pulse Cable can look into other engagement features including attentiveness and future viewing intent providing a picture of audience participation.
March 3, 2011
Arranging a TV Show-Ad Marriage
A television viewer’s attention has never been more fragmented. Competition from multiple screens and niche networks imposes enormous pressure on programmers and advertisers vying for eyeballs. Finding an alignment between program and advertiser can enhance not only the ads’ effectiveness but maintain a show’s ethos despite the commercial interruptions.
Along with audience size and demographics, advertisers may consider the relationship a viewer has with a show on a qualitative level as an opportunity to tap into audience emotions and attitudes.
Program Pulse captures audience perceptions based on a number of different characteristics. We took the defining characteristics of a few popular shows and matched them with brands of similar traits.
Brands and TV Shows Share Similar Values
Fox’s show Fringe scores high for attributes Unique and Intelligent. Using E-Score Brand, Apple matched well, scoring strongly among all brands in Smart and Unique.
Source: E-Score Brand, Program Pulse Broadcast
ABC’s Extreme Makeover: Home Edition earns high scores in Family Friendly and Optimistic. The greeting card maker Hallmark followed a similar set of values, being seen as Family Friendly and Inspirational. The CW’s The Vampire Diaries is strongly seen as being Sexy and Unique. The clothing line True Religion is a good match scoring near the top among all brands for both Unique and Sexy.
Brands can also use this information to integrate elements of a show into promotions to increase retention and interaction. So don’t be too surprised the next time you see a vampire slip on a pair of True Religion jeans.