April 15, 2013
Based on our research, the love affair between fans and Justin Beiber appears to be cooling. There’s increasing concern that Bieber’s recent behavior — egocentric messages about Anne Frank, canceling or appearing late at his concerts, battling with paparazzi, and just generally acting out — is impacting his relationship with fans and brands alike.
Even among his core fan-base; Women 13-21, an increasing number say they “Would Not Recommend” Beiber to friends and family. Also, Beiber’s E-Score, which is an overall measure of marketability, has plummeted in recent months and now stands at less than half of his previous high score.
February 8, 2013
As the self-described “Music’s Biggest Night,’’ the 55th Grammy Awards launch Sunday night with a line-up of music’s top performers and biggest-known names, including Elton John, Prince, Justin Timberlake and Katy Perry.
However, many of the artists nominated for top awards are not as well known. Artists such as Gotye, fun., The Black Keys, Frank Ocean and Mumford & Sons are all known by less than ten percent of our national survey. While Kelly Clarkson and Taylor Swift have the largest fan bases, on a percentage basis, The Black Keys have the fan base that is most interested in attending a concert or listening to their new music.
In looking at public opinion towards the top awards nominees, we noticed that this year’s group has a noticeable skew towards female appeal. Of the eight different acts nominated in these two categories, all but Frank Ocean and Jack White have a significantly higher appeal among women than men. This stands in contrast to the male-skewing appeal of the celebrities in last week’s Super Bowl ads.
Here is a more detailed look at the E-Score for this year’s top Grammy nominees.
Figures above (except awareness) represent percentages among those aware of the artist
E-Score Music is fielded quarterly among a nationally representative sample of 1,300 respondents aged 13+
E-Score Music measures awareness, appeal and more than 45 different artist attributes and consumer music consumption preferences
August 10, 2012
The 2012 Summer Games are in progress and the eyes of the world are fixed on London. With all the news emanating from the British capital, including coverage of the Queen’s Jubilee and the Royal Newlyweds, interest in all things British is top of mind.
Tapping into the anglophile spirit we took a look at British icons across all our research products, E-Score Celebrity, E-Score Brand, Program Pulse, E-Score Character, Nielsen/E-Poll N-Score and E-Score Music. Take look at our list of celebrities, brands, athletes, characters and musicians all hailing from the Old Blighty. Who will rule, Britannia?
Source: Ranked by awareness, notable attribute selected by variance from category average
*rated excellent/ very good among viewers
October 17, 2011
A significant portion of an artist’s income is attained from live performances, but successful tours aren’t limited to the most popular artists.
Using one of E-Score Music’s behavior metrics we listed which musical acts our panelists said are “Very Interested in Artists Performing in a Concert.”
Source: E-Score Music
A subscription to E-Score Music is the only solution offering the COMPLETE picture on musicians and bands from all music genres. With 25 attribute ratings and multiple demographic breaks for each artist, you get an in-depth portrait that helps align the right act with your brand and campaign objectives.
Use E-Score Music to:
- Identify Emerging Talent
- Track Purchase Intent
- Benchmark by Music Genre
- Align Bands with Media & Marketing Applications
October 19, 2010
Top Musical Performers Young Audiences Want to See
The changing economics of the music business have made live performances a primary focus for many recording artists and brands that want to associate with them
While the list of top-grossing concert tours includes many acts targeting baby boomers and their seemingly huge appetite for nostalgia, we wanted to see what opportunities exist for acts appealing to the younger crowd. Using
E-Score Music’s “Extendibility” measurements, we looked at which live performances are the most sought-after by persons 13-24.
Most Wanted Concerts — Among 13-24
Source: E-Score Music, Ranked by Awareness, Concert Interest 20 percent of higher, filtered by age 13-24
Using E-Score Music we looked at artists that have the highest Awareness scores and the highest Interested in Performing in a Concert scores among ages 13-24. Topping the list in terms of Awareness is Taylor Swift with a very Interested in Performing score of 25 and Awareness of 65.
When sorting for Interest in Performing in a Concert, Lady Gaga came out on top with a score of 32 with Awareness of 54.
When it comes to desire to attend a live performance, awareness and appeal don’t tell the whole story. E-Score Music offers a unique set of Extendibility metrics which can help artists, brands and media managers alike assess consumer interest in artist live performances, television appearances, clothing labels and reveal possibilities for branding and endorsements. E-Score Music data can further be filtered by age and level of music consumption and artist awareness.
May 10, 2010
Brought to you by The Black Eyed Peas
The Black Eyed Peas have transformed from a Los Angeles-based hip hop troupe to a global marketing juggernaut partnering with the likes of Apple, Samsung and BlackBerry. The traditional career trajectory for most musicians follows a path of greater CD/digital sales and larger concert venues.
Turning that concept on its head, The Black Eyed Peas represent a new breed of artist that doesn’t simply rely on album sales to generate income but instead creates endorsements, extension and corporate sponsorships. Utilizing E-Score Music we looked at what ingredients put the Black Eyed Peas on corporate America’s top playlist.
The Black Eyed Peas and Everyone Else
According to E-Score Music The Black Eyed Peas have an above average appeal across all key age demographics. Looking at artists with similar awareness, The Black Eyed Peas top-two box appeal among 18-25 year olds is 19 points above average (58% vs. 39%). Among the older age group 35-54, The Black Eyed Peas broad appeal tops the average by 8 points (56% vs. 48%, top-two box appeal). Among other recording artists with similar awareness, The Black Eyed Peas rank the highest in cool and in the top 10 in both unique and trend-setter.
Source: E-Score Music, Awareness greater or equal to 40%, Among persons 13+
What also makes The Black Eyed Peas unique is their ability to retain a band identity while generating recognition to individual band members. In an open-ended question asking to name members of The Black Eyed Peas; over 60% of respondents were able to name at least one member of the band.
Using E-Score Music we see that The Black Eyed Peas combine high awareness, broad appeal and positive perceptions. This mixture of traits has made them a success not only for themselves but for their sponsors as well.