London Calling

August 10, 2012

The 2012 Summer Games are in progress and the eyes of the world are fixed on London.  With all the news emanating from the British capital, including coverage of the Queen’s Jubilee and the Royal Newlyweds, interest in all things British is top of mind.

Tapping into the anglophile spirit we took a look at British icons across all our research products, E-Score Celebrity, E-Score Brand, Program Pulse, E-Score Character, Nielsen/E-Poll N-Score and E-Score Music. Take look at our list of celebrities, brands, athletes, characters and musicians all hailing from the Old Blighty. Who will rule, Britannia?

Source: Ranked by awareness, notable attribute selected by variance from category average
*rated excellent/ very good among viewers

Leave a Comment » | E-Score Brand, E-Score Celebrity, E-Score Character, E-Score Music, Nielsen/E-Poll N-Score, Program Pulse | Permalink
Posted by E-Poll Market Research

Ranking the Batmen

July 18, 2012

With The Dark Knight Rises heading into theaters this week, we decided to compare all the actors who have donned the cape and mask to see who comes closest to the character “Batman.”

Using both E-Score Celebrity and E-Score Character we calculated an index based on Batman’s E-Score Character attribute scores and ranked which actor comes closest.

Source: Index based on E-Score Character attributes for Batman. Index calculated with E-Score Celebrity attribute scores against Batman E-Score Character scores.

Leave a Comment » | E-Score Celebrity, E-Score Character | Tagged: , , , , , , , , | Permalink
Posted by E-Poll Market Research

Kids’ Favorite Daytime Emmy Nominees

July 11, 2012

This past June the 39th annual Daytime Emmy Awards announced Penguins of Madagascar as the winner for Outstanding Children’s Animated Program.

Using E-Score Character Kids we decided to see how kids 6-12 perceive the main characters for the Outstanding Children’s Animated Program nominees.

Source: E-Score Character Kids, top-two box appeal

Leave a Comment » | E-Score Character | Tagged: , , | Permalink
Posted by E-Poll Market Research

The Avengers Assemble On-Screen

May 31, 2012

This weekend marks the long-awaited release of The Avengers. Beginning in 2008 with Iron Man, Marvel has rolled out a series of films based on individual members of The Avengerswith great success. Now, The Avengers have assembled in one super-film, ready to battle box office records.

So, is the sum greater than its parts? Using E-Score Character we looked at how audiences perceive the individual members of The Avengers opposed to the assembled group.

Source: E-Score Character, among ages 13-49

Leave a Comment » | E-Score Character | Permalink
Posted by E-Poll Market Research

Super Bowl Spots go Hollywood

February 25, 2012

Super Bowl Spots go Hollywood


This year Super Bowl advertisers en masse featured  celebrities in their ads.  With more than one-third of the big game spots featuring celebrities of both the real and animated variety, even a commercial featuring an A-list celeb could have difficulty standing out.

Using E-Score Celebrity and Characterwe looked at how the Super Bowl ad stars compare to one another.

Source: E-Score Celebrity, E-Score Character, sorted by  Appeal then Awareness

Leave a Comment » | E-Score Celebrity, E-Score Character | Permalink
Posted by E-Poll Market Research

Favorite Holiday Characters

December 17, 2011

Happy Holidays from E-Poll

As we come to the end of the year, our thoughts turn to friends, family and celebration.  At E-Poll, we are celebrating a year of growth.

2011 saw the launch of the Nielsen/E-Poll N-Score sports survey, and the continued expansion of our MediaSYNC family of research products which now includes E-Score Celebrity, Brand, Character, and Music, Nielsen/E-Poll N-Score, and the Program Pulse suite of TV research products.  We’d like to thank all of our clients and colleagues for helping make this possible.

From our family to yours, Happy Holidays!

Kids’ Favorite Holiday Characters

In the spirit of the season we decided to use E-Score Character Kids and E-Score Character Tots to see which are kids’ favorite holiday characters.

Source: E-Score Character Tots, age 2-5, awareness >10%

*Artwork provided by children of E-Poll staff
Source: E-Score Character Kids, age 6-12, awareness >10%  

Leave a Comment » | E-Score Character, Holiday Memories | Permalink
Posted by E-Poll Market Research

Age Appropriate Kids Characters

December 11, 2011

Most parents and plenty of discerning kids would agree that the characters a 2-5 year-old enjoys are not the same ones a 6-12 year-old would choose to watch.  A character that’s appealing to a 2-5 year-old can be off-target for an older child.

Using both E-Score Character Kids and E-Score Character, we looked at which characters are considered most appropriate for age groups 2-5 and 6-12.

Leave a Comment » | E-Score Character, Weekly Updates | Permalink
Posted by E-Poll Market Research

Creepiest Characters

November 4, 2011

Creepiest Characters

In the spirit of Halloween we decided to take a look at the creepiest characters in the E-Score Character database.

  Source: E-Score Character, awareness >10%

Leave a Comment » | E-Score Character | Tagged: , , , , , , | Permalink
Posted by E-Poll Market Research

Ranking the Sexiest/Scariest Characters

October 19, 2011

With Halloween only weeks away it is time to settle on a costume idea. Using E-Score Character we decided to look at the top Handsome, Sexy and Scary animated characters guaranteed to win your office’s costume contest.

  Source: E-Score Character, Ages 13-49, Awareness >10%

A subscription to E-Score Character provides access to a database of real and rendered characters associated with a variety of media properties, consumer products, and brands. It offers an in-depth look at the key drivers of appeal across media such as television, video games, packaging, apparel and toys.

With 36 attribute ratings and multiple demographic breaks for each character, E-Score Character delivers everything you need to make strategic decisions on licensing, product extension, and entertainment opportunities.

Leave a Comment » | E-Score Character | Tagged: , , , , , , , , , | Permalink
Posted by E-Poll Market Research

Kids’ Favorite Back-to-School Characters

September 30, 2011

With back-to-school season in full swing, kids everywhere are deciding on new duds to wear to class.  This week we used E-Score Character Kids to generate a list of the characters with the highest interest in a clothing line among kids 6-12.

  Source: E-Score Chracter Kids, Awareness above 15%, Interest in Clothing line combines “Somewhat Interested” and “Very Interested”

With E-Score Character Kids you can measure a character’s extension opportunities in:

  • Movie
  • TV
  • Video Games
  • Comic Book
  • Clothing
  • Books
  • Toys
  • Online

2 Comments | E-Score Character | Tagged: , , , , , , | Permalink
Posted by E-Poll Market Research

« Previous Entries
Follow

Get every new post delivered to your Inbox.

%d bloggers like this: