Johnny Manziel Appeal Rating Drops 50 Percent According to Just-Released Survey

College football superstar Johnny Manziel has fallen from the good graces of the American public, according to a just-released survey by E-Score®.

In a survey completed this week, only 49 percent of respondents indicated they found Manziel appealing, significantly lower than the 87 percent average for the 1,400 athletes tracked. Data from a survey conducted in January 2013, just after Manziel’s Heisman win, shows 97 percent of respondents found him appealing. While Manziel suffered a decrease in appeal of 50 percent during the past 8 months, the survey also showed his awareness went up 67 percent during the same time period.

When asked to choose from a list of attributes describing Manziel, respondents selected rude, 27 percent; overexposed, 43 percent; and insincere, 19 percent. These numbers increased dramatically from the prior survey, which showed the number of respondents selecting those attributes as being significantly lower (rude, 2 percent; overexposed, 5 percent; insincere, 5 percent).

manziel

E-Score surveyed 1,100 persons with general representation across income, age, education and geographic demographics to represent a cross-section of the U.S. population.

“It’s apparent the recent autograph incident with the NCAA and on-field grandstanding has taken him out of the public’s favor,” said Gerry Philpott, president of E-Poll Market Research. “While this may not impact his ability as a player, it most certainly will have a huge consequence as far as future endorsement deals and his financial worth as a professional athlete.”

E-Score is a leading consumer research service that provides information to media and entertainment companies. E-Score is produced by E-Poll Market Research, a full service consumer research company that provides quantitative and qualitative research to media, entertainment and Fortune 1,000 companies. E-Poll was founded in 1997 and is headquartered in Los Angeles. More information is available at www.epollresearch.com.

11 Responses to Johnny Manziel Appeal Rating Drops 50 Percent According to Just-Released Survey

  1. […] Manziel’s popularity with the public has declined by 50 percent in the last eight months, according to a survey conducted by E-Score, a consumer research service that provides information to media and entertainment […]

  2. […] According to E-Score, who “surveyed 1,100 persons with general representation across income, age, education and geographic demographics to represent a cross-section of the U.S. population,” that is no longer the case. […]

  3. […] Manziel’s popularity with the public has declined by 50 percent in the last eight months, according to a survey conducted by E-Score, a consumer research service that provides information to media and entertainment […]

  4. […] Manziel’s recognition with a open has declined by 50 percent in a final 8 months, according to a consult conducted by E-Score, a consumer investigate use that provides information to media and party […]

  5. […] consumer research service called E-Score conducted a survey on Johnny Football’s popularity, and his regression over the past eight months—roughly […]

  6. […] “In a survey completed this week, only 49 percent of respondents indicated they found Manziel appealing, significantly lower than the 87 percent average for the 1,400 athletes tracked,” Friday’s survey results read. […]

  7. […] consumer investigate use called E-Score conducted a survey on Johnny Football’s popularity, and his retrogression over a past 8 months—roughly given a […]

  8. […] Seems as though Johnny Football’s appeal rating has dropped 50 percent since January of this year — all the way from 97 percent. […]

  9. […] “In a consult finished this week, usually 49 percent of respondents indicated they found Manziel appealing, significantly reduce than a 87 percent normal for a 1,400 athletes tracked,” Friday’s consult formula read. […]

  10. […] Seems as though Johnny Football’s appeal rating has dropped 50 percent since January of this year — all the way from 97 percent. […]

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