August 20, 2012
Reality Show Medalists
After the 2012 London Games are over, the next step for many athletes is to line up reality show appearances. With both the athlete and the program looking to capitalize on newly-minted celebrity, this path has proven popular over the past several Olympiads.
Using E-Score Celebrity we looked at Olympic athletes that have appeared on reality programming in the past and where their scores are today.
Source: E-Score Celebrity, notable attribute based on largest increase from category average, ranked by E-Score
August 10, 2012
The 2012 Summer Games are in progress and the eyes of the world are fixed on London. With all the news emanating from the British capital, including coverage of the Queen’s Jubilee and the Royal Newlyweds, interest in all things British is top of mind.
Tapping into the anglophile spirit we took a look at British icons across all our research products, E-Score Celebrity, E-Score Brand, Program Pulse, E-Score Character, Nielsen/E-Poll N-Score and E-Score Music. Take look at our list of celebrities, brands, athletes, characters and musicians all hailing from the Old Blighty. Who will rule, Britannia?
Source: Ranked by awareness, notable attribute selected by variance from category average
*rated excellent/ very good among viewers