Seizing the Olympic Spotlight

July 31, 2012

Which Olympic favorites will miss their mark and which unknown athletes will rise to national prominence? E-Poll will be measuring the impact of the games on the future stars, former champions and the brands who work with them.

Using E-Score Brand and Celebrity, here is a look at the key players of the London 2012 games as competition gets underway.

Source: E-Score Celebrity, awareness >5%, athletes currently competing in 2012 Olympics, ranked by appeal

Source: E-Score Brand, ranked by appeal

Source: E-Score Celebrity, awareness >5%, past olympic athletes, ranked by appeal

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Posted by E-Poll Market Research

Ranking the Batmen

July 18, 2012

With The Dark Knight Rises heading into theaters this week, we decided to compare all the actors who have donned the cape and mask to see who comes closest to the character “Batman.”

Using both E-Score Celebrity and E-Score Character we calculated an index based on Batman’s E-Score Character attribute scores and ranked which actor comes closest.

Source: Index based on E-Score Character attributes for Batman. Index calculated with E-Score Celebrity attribute scores against Batman E-Score Character scores.

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Posted by E-Poll Market Research

Millennials Focus on Game of Thrones

July 13, 2012

Millennials are commonly thought to display short attention spans and constant multi-tasking behavior.  When it comes to consuming entertainment, many Millennials are using multiple screens simultaneously.

While wondering which shows on cable are capable of holding those wandering eyeballs, we used Program Pulse Cable to look at the programs that Millennials themselves say best “Keeps Attention.”

Source: Program Pulse Cable, Respondents born between 1977-1994

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Posted by E-Poll Market Research

Kids’ Favorite Daytime Emmy Nominees

July 11, 2012

This past June the 39th annual Daytime Emmy Awards announced Penguins of Madagascar as the winner for Outstanding Children’s Animated Program.

Using E-Score Character Kids we decided to see how kids 6-12 perceive the main characters for the Outstanding Children’s Animated Program nominees.

Source: E-Score Character Kids, top-two box appeal

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Posted by E-Poll Market Research

The Auto Brands Dreams Are Made Of

July 8, 2012

Want to see the future of a brand or industry?  Look at which brands younger clientele aspire to.  Using E-Score Brand’s age filter and Would be proud to be associated with feature, we examined which auto brands young consumers find aspirational.

Source: E-Score Brand, filtered by age 13-24

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Posted by E-Poll Market Research

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