June 16, 2012
America’s Most Green Brands
With Earth Day and Arbor Day both on the calendar this month, the issue of corporate enviornmental responsibility is receiving attention from the public and brands alike.
Using E-Score Brand we looked to see which brands are considered the mostGreen among their industry peers.
Source: E-Score Brand, Awareness >10%
June 14, 2012
Most Appealing TV Personalities
E-Poll has just released our annual E-Score Celebrity Year End Special Report which contains dozens of lists and trends covering all of celebrity marketing for the year 2011. One of the features of the Special Report covers Most Appealing Male and Female TV Personalities. One of this year’s most popular celebrities, Betty White, tops the most appealing female TV personalities with NCIS’ David McCallum leading the list of most appealing male TV personalities.
Source: E-Score Celebrity, awareness >15% , currently on TV
June 12, 2012
What is an ‘Idol’ Crown Worth?
This week American Idol’s winner was announced earning them a record contract, exposure to millions and the pressure to succeed. Using E-Score Celebrity we looked at reality show stars after their TV exploits to see who has had the most post-reality success.
Source: E-Score Celebrity, fielded in the last 18 months, competitive reality show participant category