Super Bowl Spots go Hollywood
This year Super Bowl advertisers en masse featured celebrities in their ads. With more than one-third of the big game spots featuring celebrities of both the real and animated variety, even a commercial
featuring an A-list celeb could have difficulty standing out.
Using E-Score Celebrity and Characterwe looked at how the Super Bowl ad stars compare to one another.
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Posted by E-Poll Market Research
Ellen Sellin for JC Penney
Amid JC Penney’s new logo, pricing and promotions, they have also introduced a new celebrity endorser in Ellen DeGeneres. This will be Ellen’s second stint of sorts with the department store as she worked at a JC Penney in Louisiana in the 70’s.
We decided to look at E-Score attributes for both for Ellen and JC Penney to see how Ellen’s popularity and personality can help influence JC Penney as it undertakes its new strategy.
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Source: E-Score Celebrity, E-Score Brand, Attributes based on highest scores
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Posted by E-Poll Market Research
