January 31, 2012
Cable Networks Pawn for Ratings
The recent flood of storage, pawn, antique and auction cable shows has demonstrated that one man’s trash is another network’s hit show. But can the viewing audience sustain all these shows? With similar titles and subject matter, what sets one show apart from another?
Looking to appraise each of these trash-to-treasure shows, we used Program Pulse Cable to measure their strengths along several important program attribute and element ratings.
Source: Program Pulse Cable, *Attribute/Program Element Top Two Box Ratings; most recent fielding,
secondary rank by awareness
January 6, 2012
Most Innovative TV Brands
CES kicks off next week in Las Vegas, as the world’s technology companies introduce new products and vie for the attention of consumers and retailers alike.
Intense competition and new technology have driven rapid change in the market for new TVs, with MSNBC calling 2012 the “most significant year in TV display technology in 15 years.” Using E-Score Brand we decided to see which TV brands are considered the most Innovative.
Source: E-Score Brand, Consumer Electronics category
Of course, lurking in the wings is Apple, with no entry in the product category yet, but with rumors aplenty. Apple’s Innovative score trumps the consumer electronics category at 44.