Cable Networks Pawn for Ratings
The recent flood of storage, pawn, antique and auction cable shows has demonstrated that one man’s trash is another network’s hit show. But can the viewing audience sustain all these shows? With similar titles and subject matter, what sets one show apart from another?
Looking to appraise each of these trash-to-treasure shows, we used Program Pulse Cable to measure their strengths along several important program attribute and element ratings.
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Posted by E-Poll Market Research
Drew Brees Tops the Power 100 in 2012The quarterback broke NFL passing records and helped New Orleans recover from Katrina to take first place on Bloomberg Business week’s list of most powerful athletes Read more »
It’s never too early to prognosticate. Here are five athletes not in this year’s Power 100 who warrant watching
In conjunction with the CSE Group and Bloomberg BusinessWeek, the Nielsen/E-Poll N-Scores for athletes making up the Sports Power 100 have been incorporated into an interactive tool.
Click on the chart to the left to open the interactive tool. Chart athletes based on their on and off-field scores, earnings, awareness and their power score.
Beckham Family Values David Beckham and his famous family found a new life in America, helping him become soccer’s most prominent ambassador in the U.S.
To Be Young, in Love, and Highly Marketable The “Wozzilroy” combination of tennis’ Caroline Wozniacki and golf’s Rory McIlroy makes for an endorsement bonanza
The NHL’s Identity Crisis While the National Hockey League lacks marketable superstars—unlike its professional sports peers—a handful of leading players have potential to glow
Rick Horrow unveils the 2012 Power 100 and discusses the results with an all-star panel including sports executive Dave Checketts, Olympian Summer Sanders, and Hall of Fame baseball player Mike Schmidt.
Scrutinizing more than 3,000 professional athletes, CSE used the Nielsen/E-Poll N-score, plus a combination of rankings to develop the 2012 Power 100
1 Comment | Nielsen/E-Poll N-Score | Tagged: bloomberg, businessweek, power 100 athletes, sports, sports marketing | Permalink
Posted by E-Poll Market Research
Most Innovative TV Brands
CES kicks off next week in Las Vegas, as the world’s technology companies introduce new products and vie for the attention of consumers and retailers alike.
Intense competition and new technology have driven rapid change in the market for new TVs, with MSNBC calling 2012 the “most significant year in TV display technology in 15 years.” Using E-Score Brand we decided to see which TV brands are considered the most Innovative.
Of course, lurking in the wings is Apple, with no entry in the product category yet, but with rumors aplenty. Apple’s Innovative score trumps the consumer electronics category at 44.
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Posted by E-Poll Market Research
