Favorite Holiday Characters

December 17, 2011

Happy Holidays from E-Poll

As we come to the end of the year, our thoughts turn to friends, family and celebration.  At E-Poll, we are celebrating a year of growth.

2011 saw the launch of the Nielsen/E-Poll N-Score sports survey, and the continued expansion of our MediaSYNC family of research products which now includes E-Score CelebrityBrandCharacter, and Music, Nielsen/E-Poll N-Score, and the Program Pulse suite of TV research products.  We’d like to thank all of our clients and colleagues for helping make this possible.

From our family to yours, Happy Holidays!

Kids’ Favorite Holiday Characters

In the spirit of the season we decided to use E-Score Character Kids and E-Score Character Tots to see which are kids’ favorite holiday characters.

Source: E-Score Character Tots, age 2-5, awareness >10%

*Artwork provided by children of E-Poll staff
Source: E-Score Character Kids, age 6-12, awareness >10%  

Age Appropriate Kids Characters

December 11, 2011

Most parents and plenty of discerning kids would agree that the characters a 2-5 year-old enjoys are not the same ones a 6-12 year-old would choose to watch.  A character that’s appealing to a 2-5 year-old can be off-target for an older child.

Using both E-Score Character Kids and E-Score Character, we looked at which characters are considered most appropriate for age groups 2-5 and 6-12.


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