Jenny Craig Hopes Mariah Carey Will Gain Customers

November 14, 2011

Jenny Craig Hopes Mariah Carey Will Gain Customers

Mariah Carey has recently been announced as the new spokesperson for the Jenny Craig brand. Carey is touting the weight-loss system after shedding a significant amount of weight gained during her pregnancy.

Carey follows a legacy of Jenny Craig celebrity endorsers including Sarah Rue, Valerie Bertinelli, Carrie Fisher and Kirstie Alley.

We used E-Score to look at how women view Mariah Carey as well as how she compares to the Jenny Craig brand.

  Source: E-Score Brand,E-Score Celebrity, among females

1 Comment | E-Score Brand, E-Score Celebrity | Permalink
Posted by E-Poll Market Research

Video Retailer Brand Loyalty

November 5, 2011

Each day it seems a new tech company is entering the video retailing industry.  Meanwhile, recent changes at Netflix and the resulting subscriber defections have highlighted the ability of customers to move between providers.

As the market begins to crowd we decided to use E-Score Brand to see which video retailer has the most loyal brand users.

  Source: E-Score Brand, Brand Loyalty among brand users

Leave a Comment » | E-Score Brand, Weekly Updates | Permalink
Posted by E-Poll Market Research

Creepiest Characters

November 4, 2011

Creepiest Characters

In the spirit of Halloween we decided to take a look at the creepiest characters in the E-Score Character database.

  Source: E-Score Character, awareness >10%

Leave a Comment » | E-Score Character | Tagged: , , , , , , | Permalink
Posted by E-Poll Market Research

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