November 14, 2011
Jenny Craig Hopes Mariah Carey Will Gain Customers
Mariah Carey has recently been announced as the new spokesperson for the Jenny Craig brand. Carey is touting the weight-loss system after shedding a significant amount of weight gained during her pregnancy.
Carey follows a legacy of Jenny Craig celebrity endorsers including Sarah Rue, Valerie Bertinelli, Carrie Fisher and Kirstie Alley.
We used E-Score to look at how women view Mariah Carey as well as how she compares to the Jenny Craig brand.
Source: E-Score Brand,E-Score Celebrity, among females
November 5, 2011
Each day it seems a new tech company is entering the video retailing industry. Meanwhile, recent changes at Netflix and the resulting subscriber defections have highlighted the ability of customers to move between providers.
As the market begins to crowd we decided to use E-Score Brand to see which video retailer has the most loyal brand users.
Source: E-Score Brand, Brand Loyalty among brand users
November 4, 2011
In the spirit of Halloween we decided to take a look at the creepiest characters in the E-Score Character database.
Source: E-Score Character, awareness >10%