Kids’ Favorite Back-to-School Characters

September 30, 2011

With back-to-school season in full swing, kids everywhere are deciding on new duds to wear to class.  This week we used E-Score Character Kids to generate a list of the characters with the highest interest in a clothing line among kids 6-12.

  Source: E-Score Chracter Kids, Awareness above 15%, Interest in Clothing line combines “Somewhat Interested” and “Very Interested”

With E-Score Character Kids you can measure a character’s extension opportunities in:

  • Movie
  • TV
  • Video Games
  • Comic Book
  • Clothing
  • Books
  • Toys
  • Online

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Posted by E-Poll Market Research

Which Shows Do Viewers Look Forward to Watching?

September 30, 2011

Which Shows Do Viewers Look Forward to Watching?

The start of every fall season brings with it football, pumpkin lattes, raking leaves and the return of our favorite TV shows.

Using Program Pulse Broadcast we looked at which returning broadcast shows viewers are most Looking Forward to Watch.

  Source: Program Pulse Broadcast

A subscription to Program Pulse provides access to a database of more than 1,600 television programs tracked over five years and offers networks, advertisers and producers an in-depth view of a program’s strengths, weaknesses, and probability of future success.

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Posted by E-Poll Market Research

NFL’s Most Exciting Players

September 9, 2011

With a summer scarred with lockouts and labor negotiations behind us, it’s finally time for some football.

With tonight’s Packers and Saints game kicking off a much-awaited season, we used the Nielsen/E-Poll N-Score to compile a list of the NFL’s most Exciting players.

  Source: Nielsen/E-Poll N-Score

A subscription to the Nielsen / E-Poll N-Score makes available detailed information including awareness, appeal and 46 attributes on more than 1,000 athletes, coaches, broadcasters and other sports personalities, on both a national basis and in 30 local markets.

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Posted by E-Poll Market Research

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