E-Poll Market Research Blog

For the 2010 Holiday Survey, E-Poll asked over 1,390 adults (ages 13+) and 679 children (ages 2-12) a variety of holiday questions.

What Brands do you most associate with the holidays?

Hallmark…………………………. 26%

Butterball………………………….20%

Macy’s………………………………13%

Nestle’s Toll House Cookies……9%

See’s Candies……………………… 5%

Godiva Chocolate ……………….. 4%

Ferrer Rocher…………………….. 4%

Andre Champagne………………. 2%

Which actor should come to your house as Santa?

George Clooney…………………..23%

Johnny Depp……………………… 16%

Will Smith………………………….. 9%

Brad Pitt……………………………. 6%

Matt Damon………………………. 4%

Tom Cruise………………………… 3%

Ryan Reynolds……………………. 3%

Leonardo Di Caprio………………. 3%

Robert Pattinson…………………. 2%

James Franco……………………… 2%

Which Celebrity Chef would you like to prepare a holiday meal for you?

Paula Deen………………………… 15%

Rachael Ray……………………….. 13%

Emeril Lagasse……………………. 10%

Wolfgang Puck……………………. 6%

Gordon Ramsay …………………. 6%

Bobby Flay…………………………. 6%

Giada De Laurentiis……………… 6%

Guy Fieri……………………………. 4%

Mario Batali……………………….. 3%

Jamie Oliver……………………….. 3%

What dish would you like a Celebrity Chef prepare for you?

Turkey/Stuffing

Whatever they want

Ham

Lasagna

Sweet Potatoes

Macaroni and Cheese

Beef Roast

Where will you shop for the holiday?

TEENS

Target……………………………….. 45%

Wal-Mart…………………………… 36%

Amazon.com……………………… 30%

Best Buy……………………………. 29%

JCPenney………………………….. 16%

Apple Store……………………….. 13%

Macy’s………………………………. 13%

eBay…………………………………. 10%

Kohl’s……………………………….. 8%

Costco………………………………. 7%

ADULTS

Wal-Mart…………………………… 41%

Amazon.com……………………… 38%

Target……………………………….. 31%

Kohl’s……………………………….. 18%

Best Buy……………………………. 17%

JCPenney………………………….. 12%

Macy’s………………………………. 12%

eBay…………………………………. 10%

Toys R’ Us………………………….. 10%

Kmart……………………………….. 8%

Which female celebrity should come to your house as Santa’s helper?

Jennifer Aniston…………………. 11%

Halle Barry…………………………. 9%

Angelina Jolie……………………… 8%

Jennifer Love Hewitt……………. 7%

Scarlett Johansson………………. 7%

Jessica Alba………………………… 5%

Megan Fox………………………… 5%

Eva Mendes……………………….. 4%

Natalie Portman………………….. 4%

Jessica Biel…………………………. 3%

How much will teens spend on a gift for mom and dad?

$79

What gift do kids 6-12 want most this holiday?

Boys

Video Games

Legos

Game Console

Electronics

Video Game Accessories

Girls

Electronics

New Clothes

Arts & Crafts

Videogames

Stuffed animals

How much should you spend on a gift for your spouse/S.O.?

Males $487

Females $232

Peaceful Music (“Socially Conscious” Musicians)

U2

R.E.M

Rage Against the Machine

Bob Dylan

Sting

Paul McCartney

Neil Young

Dave Matthews Band

James Taylor

Sheryl Crow

Pajama Index (Characters Kids 2-5 would like to have on their clothing)

Hello Kitty………………………….. 79%

Bumblebee………………………… 78%

Pound Puppies…………………… 78%

Clone Wars………………………… 75%

Iron Man (Rendered)…………… 75%

Belle…………………………………. 74%

Lightning McQueen……………… 73%

Optimus Prime……………………. 73%

Strawberry Shortcake………….. 73%

Aurora………………………………. 72%

What gifts do you want most this holiday?

Teens – Male

Video Games/Console

Cell Phone

iPod

Money

Computer/Laptop

Teens – Female

Clothing/Accessories

Digital Camera

Money

Laptop/Computer

iPod

Adults-Male

Money

Be With Family

Health

iPad/Tablet

Happiness

Adults-Female

Be With Family

Money

Health

iPad/Tablet

Job/Employment

Read more results and responses from previous year’s Holiday Surveys.

This entry was posted on Monday, December 13th, 2010 at 7:05 pm and is filed under Annual E-Poll Holiday Survey. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.