For the 2010 Holiday Survey, E-Poll asked over 1,390 adults (ages 13+) and 679 children (ages 2-12) a variety of holiday questions.
What Brands do you most associate with the holidays?
Hallmark…………………………. 26%
Butterball………………………….20%
Macy’s………………………………13%
Nestle’s Toll House Cookies……9%
See’s Candies……………………… 5%
Godiva Chocolate ……………….. 4%
Ferrer Rocher…………………….. 4%
Andre Champagne………………. 2%
Which actor should come to your house as Santa?
George Clooney…………………..23%
Johnny Depp……………………… 16%
Will Smith………………………….. 9%
Brad Pitt……………………………. 6%
Matt Damon………………………. 4%
Tom Cruise………………………… 3%
Ryan Reynolds……………………. 3%
Leonardo Di Caprio………………. 3%
Robert Pattinson…………………. 2%
James Franco……………………… 2%
Which Celebrity Chef would you like to prepare a holiday meal for you?
Paula Deen………………………… 15%
Rachael Ray……………………….. 13%
Emeril Lagasse……………………. 10%
Wolfgang Puck……………………. 6%
Gordon Ramsay …………………. 6%
Bobby Flay…………………………. 6%
Giada De Laurentiis……………… 6%
Guy Fieri……………………………. 4%
Mario Batali……………………….. 3%
Jamie Oliver……………………….. 3%
What dish would you like a Celebrity Chef prepare for you?
Turkey/Stuffing
Whatever they want
Ham
Lasagna
Sweet Potatoes
Macaroni and Cheese
Beef Roast
Where will you shop for the holiday?
TEENS
Target……………………………….. 45%
Wal-Mart…………………………… 36%
Amazon.com……………………… 30%
Best Buy……………………………. 29%
JCPenney………………………….. 16%
Apple Store……………………….. 13%
Macy’s………………………………. 13%
eBay…………………………………. 10%
Kohl’s……………………………….. 8%
Costco………………………………. 7%
ADULTS
Wal-Mart…………………………… 41%
Amazon.com……………………… 38%
Target……………………………….. 31%
Kohl’s……………………………….. 18%
Best Buy……………………………. 17%
JCPenney………………………….. 12%
Macy’s………………………………. 12%
eBay…………………………………. 10%
Toys R’ Us………………………….. 10%
Kmart……………………………….. 8%
Which female celebrity should come to your house as Santa’s helper?
Jennifer Aniston…………………. 11%
Halle Barry…………………………. 9%
Angelina Jolie……………………… 8%
Jennifer Love Hewitt……………. 7%
Scarlett Johansson………………. 7%
Jessica Alba………………………… 5%
Megan Fox………………………… 5%
Eva Mendes……………………….. 4%
Natalie Portman………………….. 4%
Jessica Biel…………………………. 3%
How much will teens spend on a gift for mom and dad?
$79
What gift do kids 6-12 want most this holiday?
Boys
Video Games
Legos
Game Console
Electronics
Video Game Accessories
Girls
Electronics
New Clothes
Arts & Crafts
Videogames
Stuffed animals
How much should you spend on a gift for your spouse/S.O.?
Males $487
Females $232
Peaceful Music (“Socially Conscious” Musicians)
U2
R.E.M
Rage Against the Machine
Bob Dylan
Sting
Paul McCartney
Neil Young
Dave Matthews Band
James Taylor
Sheryl Crow
Pajama Index (Characters Kids 2-5 would like to have on their clothing)
Hello Kitty………………………….. 79%
Bumblebee………………………… 78%
Pound Puppies…………………… 78%
Clone Wars………………………… 75%
Iron Man (Rendered)…………… 75%
Belle…………………………………. 74%
Lightning McQueen……………… 73%
Optimus Prime……………………. 73%
Strawberry Shortcake………….. 73%
Aurora………………………………. 72%
What gifts do you want most this holiday?
Teens – Male
Video Games/Console
Cell Phone
iPod
Money
Computer/Laptop
Teens – Female
Clothing/Accessories
Digital Camera
Money
Laptop/Computer
iPod
Adults-Male
Money
Be With Family
Health
iPad/Tablet
Happiness
Adults-Female
Be With Family
Money
Health
iPad/Tablet
Job/Employment
Read more results and responses from previous year’s Holiday Surveys.
What Brands do you most associate with the holidays?
Hallmark 26%
Butterball 20%
Macy’s 13%
Nestle’s Toll House Cookies 9%
See’s Candies 5%
Godiva Chocolate 4%
Ferrer Rocher 4%
Andre Champagne 2%
Which actor should come to your house as Santa?
George Clooney 23%
Johnny Depp 16%
Will Smith 9%
Brad Pitt 6%
Matt Damon 4%
Tom Cruise 3%
Ryan Reynolds 3%
Leonardo Di Caprio 3%
Robert Pattinson 2%
James Franco 2%
Which Celebrity Chef would you like to prepare a holiday meal for you?
Paula Deen 15%
Rachael Ray 13%
Emeril Lagasse 10%
Wolfgang Puck 6%
Gordon Ramsay 6%
Bobby Flay 6%
Giada De Laurentiis 6%
Guy Fieri 4%
Mario Batali 3%
Jamie Oliver 3%
What dish would you like a Celebrity Chef prepare for you?
Turkey/Stuffing
Whatever they want
Ham
Lasagna
Sweet Potatoes
Macaroni and Cheese
Beef Roast
Where will you shop for the holiday?
TEENS
Target 45%
Wal-Mart 36%
Amazon.com 30%
Best Buy 29%
JCPenney 16%
Apple Store 13%
Macy’s 13%
eBay 10%
Kohl’s 8%
Costco 7%
ADULTS
Wal-Mart 41%
Amazon.com 38%
Target 31%
Kohl’s 18%
Best Buy 17%
JCPenney 12%
Macy’s 12%
eBay 10%
Toys R’ Us 10%
Kmart 8%
Which female celebrity should come to your house as Santa’s helper?
Jennifer Aniston 11%
Halle Barry 9%
Angelina Jolie 8%
Jennifer Love Hewitt 7%
Scarlett Johansson 7%
Jessica Alba 5%
Megan Fox 5%
Eva Mendes 4%
Natalie Portman 4%
Jessica Biel 3%
How much will teens spend on a gift for mom and dad?
$79
What gift do kids 6-12 want most this holiday?
Boys
Video Games
Legos
Game Console
Electronics
Video Game Accessories
Girls
Electronics
New Clothes
Arts & Crafts
Videogames
Stuffed animals
How much should you spend on a gift for your spouse/S.O.?
Males $487
Females $232
Peaceful Music (“Socially Conscious” Musicians)
U2
R.E.M
Rage Against the Machine
Bob Dylan
Sting
Paul McCartney
Neil Young
Dave Matthews Band
James Taylor
Sheryl Crow
Pajama Index (Characters Kids 2-5 would like to have on their clothing)
Hello Kitty 79%
Bumblebee 78%
Pound Puppies 78%
Clone Wars 75%
Iron Man (Rendered) 75%
Belle 74%
Lightning McQueen 73%
Optimus Prime 73%
Strawberry Shortcake 73%
Aurora 72%
What gifts do you want most this holiday?
Teens – Male
Video Games/Console
Cell Phone
iPod
Money
Computer/Laptop
Teens – Female
Clothing/Accessories
Digital Camera
Money
Laptop/Computer
iPod
Adults-Male
Money
Be With Family
Health
iPad/Tablet
Happiness
Adults-Female
Be With Family
Money
Health
iPad/Tablet
Job/Employment
Read more results and responses from previous year’s Holiday Surveys. (link to other blog post)
Posted by E-Poll Market Research 
