This Weeks Trivia Question:
- Chelsea Lately
- The Wendy Williams Show
- The Mo’Nique Show
This Weeks Trivia Question:
Conan O’Brien is moving to cable and into the eager arms of TBS. Conan’s new show will air at 11 p.m. placing him in direct competition not only with Leno, Letterman and the late night talk shows, but also with cable heavyweights The Daily Show with Jon Stewart and The Colbert Report.
The ”I’m With Coco” phenomenon demonstrated the strong allegiance of Conan’s young audience. However, despite professing reverence for Conan, many college-aged viewers still kneel to the altar of Stewart and Colbert which raises the question: is there room for a lanky redhead in the 11 p.m. mindshare of young audiences?
Taking the 12:30 version of his show as representative of the type of program he will bring to cable, we wondered how Conan would compare against The Daily Show and The Colbert Report.
Using FastTrack Late Night we looked at Program Elements to see how the 12:30 Late Night with Conan O’Brien matches up against The Colbert Report and The Daily Show. Late Night scored a 47% for Host while The Daily Show and Colbert earned 66% and 63%, respectively. Late Night earned a 44% for Humor with The Daily Show scoring the highest with 61% and Colbert close at 59%.
Colbert and Stewart offer a slightly different product incorporating news and politics at the same time garnering impressive humor and host scores. Squaring off against Comedy Central’s late night duo poses a different kind of challenge for Conan than network television presented. Predicting how Conan may fare against Colbert and Stewart requires looking beyond number of viewers and into the source of his appeal. Understanding viewer’s favorite show elements and habits offers greater audience insight that goes further than ratings.
The Oprah Winfrey Show is ending after 25 years, throwing the daytime TV market into a tizzy as new and old programs fight for Oprah’s mantle and coveted time slots. One contender for Oprah’s throne is none other than Rosie O’Donnell.
However, much has changed since O’Donnell’s first daytime talk show, the successful The Rosie O’Donnell Show which ran for six seasons from 1996 to 2002. On the show, her playful banter with audience and guests earned her the title ”The Queen of Nice.” More recently she has been engaged in a number of public spats with Donald Trump, Elisabeth Hasselbeck and Bill Donohue, president of the Catholic League, among others.
While the details of O’Donnell’s proposed new show are still being ironed out, we wondered, how does Rosie stack up?
Using E-Score Celebrity we compared appeal and attribute scores of Oprah Winfrey, Ellen DeGeneres and Rosie O’Donnell. Among women 18-54, O’Donnell earned a top-two box appeal (”Like a lot/Like”) E-Score of 21% where Ellen and Oprah scored 64% and 52%, respectively. O’Donnell’s articulate E-Score came in at 10% where Ellen and Oprah scored 18% and 29%. O’Donnell’s funny E-Score of 37% is above Oprah’s 18% but bellow Ellen’s 74%.
From this comparison, we can see that Rosie is unlikely to simply reprise her previous format. Viewers may see the ”Queen of Nice” days are behind her, and her E-Scores indicate a more polarizing personality. With a profile similar to other polarizing figures like Glenn Beck or Rush Limbaugh, is the new Rosie returning to TV at the right time, or does the daytime audience still require a kinder, gentler approach?
Miranda Cosgrove of iCarly fame recently inked a new seven-figure contract with Nickelodeon to continue her popular show for an additional 26 episodes. Such a large contract for an age-specific cable network show highlights the potential star power of young TV actors.
Cosgrove, as well as actors from Hannah Montana and High School Musical have proven to be successful beyond television in music, film and merchandise. In the modern youth-oriented culture, today’s teen idol can be tomorrow’s multi-media superstar. TV programs targeting the youth audience can be fertile ground to grow celebrity appeal and awareness among the fickle 13-17 age demographic.
To find the next generation of teen stars, we looked for actors who are liked by teens but are not yet on the radar of adults. We used E-Score Celebrity and the Answer Center to generate a list of the top 10 TV actors who have the biggest difference in top-two box appeal among ages 13-17 compared to 18-54.
The list is topped by a trio of actors from ABC Family’s The Secret Life of the American Teenager. India Eisley, Daren Kagasoff and Megan Park have a difference in appeal of over 30 points comparing 13-17 to 18-54. Leighton Meester of Gossip Girl and Michelle Trachtenberg of Buffy the Vampire Slayer fame and more recently Mercy earned appeal differences respectively of 31 and 25 points. The list also includes newcomer Dianna Agron from the wildly popular Glee with an appeal difference of 20 points.
E-Score Celebrity in MediaSYNC has the ability to look at appeal among specific age groups to reveal opportunities within age demographics.
Fox has decided to not renew the drama 24 for a ninth season. Increasingly high production costs and diminishing ratings in a competitive time-slot spelled out the end for the show. Despite 24′s cancellation it may not be the last time we see Jack Bauer fighting insurgents and interrogating terrorists. Speculation is a 24 movie may be in the works citing show producer Howard Gordon.
Television programs and characters making the jump to the big screen aren’t unheard of. Sex and the City, Star Trek and The X-Files each spawned a series of feature films. The viewing public’s opinion of the already familiar subject matter and characters can help determine the success of a jump to the silver screen.
Using E-Score Character extendibility measures we looked at Jack Bauer’s potential as a big screen action star. Bauer received an Interested in seeing in a movie E-Score of 58% top two box which is above the category average.
We also looked at how Bauer matched up with other successful action movie protagonists. James Bond, Jason Bourne and Captain Kirk’s Exciting E-Score respectively are 61%, 64% and 46%. Bauer earned a Exciting score of 54%. Bond, Bourne and Kirk’s Brave E-Score fall between 62% and 59%; Bauer earned a 57% Brave E-Score. E-Score Character can be used to look into a character’s potential extendibility and success in different media.